24 February 2014
KOTA BHARU, KELANTAN, 24 FEB 2014: Tourism Malaysia and Firefly have partnered to promote Visit Malaysia Year (VMY) 2014 to the region with a new livery advertising campaign launched by Minister of Tourism and Culture of Malaysia YB Dato' Seri Mohamed Nazri Tan Sri Abdul Aziz today in Kota Bharu.
The Minister of Tourism and Culture said, "We are pleased to work together with Firefly on the campaign which is expected to provide great visibility of VMY 2014 and promote Malaysia to the domestic and ASEAN market."
The year-long advertising campaign involves the showcase of VMY logo together with the "Celebrating 1Malaysia Truly Asia" theme on the body of 12 Firefly aircrafts.
Meanwhile, the interior of the aircrafts have been painted with visuals of Malaysia's tourist attractions such as food and culture, beaches and ecotourism destinations.
The VMY logo is also featured on the front and back panels of the aircrafts' interior, while the Tourism Malaysia Calendar of Events brochure are inserted in the pocket of seats for passengers’ reading pleasure.
Firefly flies as many as 126,000 passengers a month and the advertising campaign is expected to reach as many as 1.5 million passengers a year throughout Malaysia, Singapore, Thailand and Indonesia.
Firefly CEO Ignatius Ong said, "We are pleased to be part of another milestone in the tourism industry, specifically with regards to Visit Malaysia Year 2014. Firefly serves a specialised market, meeting local and international tourists’ travel needs in terms of connectivity and affordable transportation. With the launch of Visit Malaysia Year 2014 aircraft livery on our turboprops, we trust that it will certainly help fulfil the government's agenda to stimulate growth in tourist visits through tourism".
The VMY 2014 advertising campaign with Firefly is one of the government's efforts to promote Malaysia as a tourist destination in line with the Malaysia Tourism Transformation Plan which targets 36 million tourist arrivals and RM168 billion receipts by year 2020.