Social Networking Gets Local: Firefly is the first company in Malaysia with a Foursquare page

Subang: Firefly, Your Community Airline announced today that it is the first company in Malaysia and the second airline in the world to have a page on Foursquare, the location-based social network. The Firefly page enables travellers to discover useful travel tips near their airports or destinations, such as WiFi spots they can use while they wait for their flight or good restaurants to grab a bite.

With more than 80,000 check-ins every day in Malaysia and 4 million daily check-ins globally, Foursquare social networking is a significant trend in social networking. Foursquare is a social network that combines friend-finder and social city guide elements. Users are rewarded for checking into venues such as restaurants and shops and provide their own tips to other users.

Head of Marketing & Communications, Ms Angelina Corrina Fernandez said, "We have ventured to this medium because location-based services are essential tools in travel and also to engage increasingly mobile customers. This service enhances their travel experience and enables us to provide customers with special promotions based on the frequency of their visit. We believe that this service will empower us to develop more ongoing relationships with our customers.

"This feature has also enabled us to further promote our offers creatively and reach out to all official Foursquare mobile clients via iPhone, Blackberry and Android based devices. Foursquare not only calls attention to those at venues, but also to those users who happen to be across the street or two blocks away from our venues," she added.

For more interesting facts and tips, visit our Foursquare page at http://foursquare.com/flyfirefly to meet up with friends, discover new places and unlock rewards as you travel.

Background on Firefly

Firefly began its operations in 2007 and operates a fleet of seven ATR 72-500 turboprop aircraft, which in 2011 will increase to a total of 10 aircraft. It currently flies to 19 cities and operates 24 routes within Malaysia, Thailand, Indonesia and Singapore.

Firefly recently announced the next chapter of its growth with the introduction of its jet aircraft operations with a new fleet of Boeing 737-800 which will operate from the Main Terminal Building of Kuala Lumpur International Airport (KLIA) starting Jan 2011.

Firefly won the “2010 Frost & Sullivan Value Airline of the Year” award and recently the “Green Initiative of the Year 2010” award by Leaders in Aviation Award in conjunction with the Doha Aviation Summit 2010.

Latest Promotion

Domestic Deals

Booking period: 13 – 31 Dec ’10
Travel period: 15 Jan – 31 Mar ’11

Fly from Kuala Lumpur (KLIA)

Destination	One-way fare only from
Kuching	RM59
Kota Kinabalu	RM59

Booking period: 13 – 31 Dec ’10
Travel period: 5 Jan – 31 Mar ’11

Fly from Subang

Destination	One-way fare only from
Penang	RM49
Kota Bharu	RM49
K. Terengganu	RM49
Langkawi	RM49
Johor Bahru	RM49
Alor Setar	RM49

Fly from Penang

Destination	One-way fare only from
Subang	RM49
Langkawi	RM49
K. Terengganu **	RM49
Kota Bharu *	RM49
Kuantan *	RM49

* Penang – Kota Bharu/Kuantan will commence on 1 Feb 2011
** Penang – K. Terengganu will commence on 3 Mar 2011

International

Booking period: 13 – 31 Dec ’10
Travel period: 5 Jan – 31 Mar ’11

Fly to Subang

Destination	One-way fare only from
Pekanbaru	RM79
Medan	RM79
Batam	RM79
Koh Samui	RM279

Fly from Subang

Origin	One-way fare only from
Pekanbaru	RM99
Medan	RM99
Batam	RM99
Koh Samui	RM279

Fly to Penang

Origin	One-way fare only from
Medan	RM79
Banda Aceh	RM79
Phuket	RM119

Fly from Penang

Destination	One-way fare only from
Medan	RM99
Banda Aceh	RM99
Phuket	RM119

Fly from Singapore

Destination	One-way fare only from
Subang	RM79
K. Terengganu *	RM79
Ipoh	RM79
Kuantan	RM79

Fly to Singapore

Origin	One-way fare only from
Subang	RM89
K. Terengganu *	RM89
Ipoh	RM89
Kuantan	RM89

* Singapore – K. Terengganu will commence on 29 Mar 2011

For booking details, please visit www.fireflyz.com.my or contact Firefly Call Centre at +603 7845 4543.