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RM1.8 Million Sell-Outs by Firefly at KL MATTA Fair

Kuala Lumpur, 14 March 2010 - The runaway success of Firefly, winner of the Best Value Airline of the Year at the recent 2010 Frost & Sullivan Asia Pacific Aerospace & Defense Awards, at the frantic 3-day KL MATTA Fair 2010 held at the PWTC from 12 to 14 March 2010, with a RM1.8 million sell-outs of Firefly tickets was another testimony that Firefly is here to stay and capture the market, and its recent success is certainly not just a flash-in-the pan.

Firefly came out tops again on the final day among the travel bargain hunters at the fair and drove home another good hit in its sale of holiday packages and best bargain deals.

Firefly staff screaming in joy at the closing of KL MATTA Fair 2010

"We have exceeded our target of RM1.5 million in sale at this MATTA Fair. Our sales at MATTA Fairs just keep on getting better and better, and this is definitely the most successful MATTA Fair that we have participated in. Therefore, in appreciation of our customers' support, we will extend the same MATTA Fair package promotions on-line. An announcement date will be made on-line at www.fireflyholiday.com as soon as we finalize some minor details.,"declared Lau Yin May, head of Firefly Holiday.

Dato' Eddy Leong, managing director of Firefly was all smiles after witnessing the finals of the ATR Firefly simulator challenge at Hall 1, PWTC.

Eddy proudly said, "Firefly has certainly won over a lot of fans, with repeated customers coming again from previous years' MATTA Fairs. What amazes us most at this fair is a new trend where each family purchases multiple packages to different destinations."

The grand final of the ATR Firefly Simulator challenge drew large crowd where aspiring ace pilots Ahmad Aiman Mohd Razali; Mohd Syahrizal Aman; and Dzulkarnaen Rahmat; Ong Wan Lok; Mohd Amin Ibrahim; and Mohd Imran were neck-to-neck in a hard-fought battle to be the grand champion.

"The heat is too great to handle and unbearable, and in the end some of them crumbled under pressure. But nonetheless it was a healthy competition and a closefight indeed," said Angelina, head of Firefly's marketing and communications.

Ahmad Aiman walked away with 2-return tickets to Brisbane as the prize for the grand champion; Ong Wan Lock won 4-Firefly tickets to any of Firefly's destinations as the 1st runners-up prize; and Mohd Amin Ibrahim won 3-Firefly tickets to any of Firefly's destinations as the 2nd runners-up prize.

The recently launched Firefly Mobile making its debut at this MATTA Fair and offering RM1 for all destinations as their special promotion has done exceptionally well, with sale of RM30,000, which exceeded Firefly's expectation and proved that mobile phone booking is a future means of booking and purchasing flights.

The winners for our Mobile Booking Top Spender Contest are as follows:

1st Day 12 March - Return Flight to Seoul for one person worth RM5,856.00
Name of Winner: Wee Geok Siang (I/C No: 480813115034)

2nd Day 13 March - Return Flight to Shanghai for one person worth RM6,007.00
Name of Winner: Chung Kei Wah ( I/C No: 650321086357)

3rd Day 14 March - Return Flight to Brisbane for one person worth RM10,151.00 Name of Winner: TEOH TEIK LIM (590802-08-5257) who amazingly made 42 mobile bookings at one time.

Mohd Razlan who spent a total of RM14,000 on Firefly Hoilday packages won a Maxis-Blackberry mobile phone and a Chronotech watch as grand prizes in the Penalty Kick game that he was entitled to participate in.

Almost all Firefly's flights to all their domestic destinations were also snapped up, as customers were still seen at closing time jostling to be served at Firefly's booth at Hall 3, PWTC making some last minute planning and purchases.

Firefly's booth at MATTA 2010 has as usual been a hive of activities since the doors of KL MATTA Fair were opened for business since 12 March at 10am and was officially closed at 9.00pm on 14 March. The current promotional flights are for on site purchases only.

Firefly customers do not just enjoy great offers and excellent flight schedule, but a huge plus factor is the convenience of SkyPark Subang, a city airport where their check-in process is completely hassle-free. Of course, there are other added values such as their offers of 20kg of check-in baggage allowance at NO extra cost; assigned seating; and complimentary in-flight refreshment with snacks.

Promotional seats are limited and available on a first-come, first-served basis, and purchases are made exclusively on-site.

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