6 May 2010
DUBAI: Firefly Holiday, dubbed as Malaysia's pioneer full-fledged travel portal offering worldwide holiday packages, was officially launched in conjunction with the Arabian Travel Market (ATM) 2010 at the Dubai International Convention and Exhibition Centre yesterday.
The portal was launched by Tourism Minister Datuk Seri Dr Ng Yen Yen in a simple ceremony witnessed by media representatives from the Gulf countries.
"Firefly Holiday which blends 1Malaysia elements is ideal for global travellers. It offers convenience from the time of booking to the point of arrival at the preferred destinations," she said after the launch.
Courtesy call: Dr Ng visiting the Oman Air pavilion at the Arabian Travel Market 2010. With her are Oman Air chief executive officer Peter Hill (left) and chief commercial officer Barry Brown. - Bernama
Since its inception in April 2008, Firefly Holiday, a subsidiary of Malaysia Airlines, has evolved from offering only Malaysian and regional packages to more than 100 destinations worldwide.
Firefly managing director Datuk Eddy Leong said the airline was working aggressively with travel agents at the ATM to market Firefly Holiday.
In a related development, MAS Holidays is offering "1Malaysia Summer Specials" packages which start from as low as 2,446 dirhams (RM2,350) per person, inclusive of return economy class travel on MAS, four-day and three-night accommodation and daily breakfast.
The travel period is from now until July 31, 2010.
Malaysia Airlines' regional general manager for West Asia, Africa and South America, Merina Abu Tahir said holidaymakers now had a wide array of destinations to choose from for their holiday in Malaysia, ranging from shopping in Kuala Lumpur to the serene beaches of Penang and Langkawi, as well as eco-tourism in Sabah and Sarawak.
"For a wholesome experience of these destinations, customers can also choose from more than 55 optional tours available from as low as 41 dirhams (RM38) per person," she added.