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Subang, 21 Jan 2009 – Today, Firefly launched the Firefly Mobile Application, a new and convenient option to book flights anytime, anywhere via mobile phone. This is an additional channel apart from the current distribution methods in use which are through its website, Call Centre, Airport and City Ticket offices in Malaysia, Singapore, Thailand and Indonesia as well as in Malaysia Airlines ticketing offices worldwide and travel agents.
"Offering convenience to our passengers is and has always been our top priority. After the completion of our routes expansion in 2009, our focus is now to enhance and offer more convenience and distribution methods to our passengers. The introduction of Firefly Mobile is only the beginning. There will be many more soon," said Angelina Fernandez, Head of Marketing & Communications of Firefly at the launching event held at their office today.
She added, "Our latest survey reports that 65% of our sales are currently via Firefly website and 70% of Firefly's passengers are from the Professional to middle management level. This group of passengers is obviously executives on the move; hence Firefly mobile booking will increase their travel flexibility. Making a reservation is now possible via a mobile phone. This marks our first step in providing a more comprehensive on line experience via a mobile phone or handheld device."
"The introduction of this service provides customers with a new convenient option to book flights with a unique and simplified payment process at a click of a button or just the touch of the screen," Angelina said. "We have experienced exponential growth in mobile lifestyle over the last few years, mobile devices are a vital part of a traveler's life, and Firefly is proud to enhance our representation on these devices."
Firefly Mobile Application is a FREE application that will work with most of the mobile phone that support JAVA application and Blackberry, and with WAP, GPRS, EDGE or 3G data connections. iPhone and Windows Mobile versions will be available soon. This system is jointly developed by Firefly and Second Wind Sdn Bhd.
Firefly customers just need to register their mobile phones on line at Firefly's website; download the Firefly Mobile Application; and launch the Firefly Mobile Application in their mobile phone and start to book.
Booking a flight is now as easy as the Internet booking process as fewer data inputs is required.
To register and download the new application visit: Mobile Booking, and also check out our You Tube where two staffs were candidly caught doing mobile booking in the washroom during office hours.
In conjunction with this launch, Firefly is offering RM1 Fare for all flight bookings done via mobile phone effective 21 to 28 Jan 2010. On top of that, you will stand a chance to win 2 tickets to Ko Samui if you spend the most on your mobile booking during this promotional period.
After almost three years of service, Firefly, the country's only community airline, is one of the most vibrant airlines in the sky, and offers customers a hassle-free and comfortable travelling experience. Firefly offers all premium leather seats and plenty of legroom with a young ATR72-500 fleet. Firefly currently serves 16 cities in 4 countries. Based in Subang and Penang, Firefly currently operates more than 70 flights a day.
Firefly has a code share agreement with Malaysia Airlines and offers travellers convenience to reach all destinations served by Firefly.