Firefly welcomes passengers on-board its brand-NEW Subang-Hat Yai flight

17 August 2012

Subang - Firefly commenced its four weekly services between Subang and Hat Yai, in the Southern Gulf Coast of Thailand, when its inaugural flight FY3614 took off with an encouraging 96 percent passenger load today.

Passengers and media delegates, who boarded the one hour 20-minute flight at 9.50am from Kuala Lumpur's city airport in Subang were given a warm reception by a Thai cultural troop as well as greetings with flower garlands and gift bags by Thai authorities as they disembarked at the Hat Yai International Airport. The Firefly aircraft was also given the traditional aviation industry welcome of water-spraying guard of honour.

Firefly's Chief Executive Officer, Ignatius Ong, said in a statement, 'We have been anticipating for the launch of this new destination, as this service adds another historic milestone in Firefly's regional network and concurrently strengthens our Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) agenda. A new destination certainly is an encouraging indication of an airline's successful growth, and that's exactly the path that we are at and in which we will continue heading towards. The celebration of Firefly's two other new routes between, Kota Bharu-Singapore and Penang-Koh Samui just last week, further reiterates the achievement of our expansion plan which was announced earlier this year.”

"As we continue to market our new routes and destination, we assure passengers of our commitment to providing top-notch service coupled with our signature warm hospitality. A positive customer experience is a part of our brand promise and we intend to keep it," he added.

Firefly's Head of Marketing and Communications, Ms Angelina Fernandez said, "Malaysians are attracted to Hat Yai for its extensive shopping options and a vast variety of delicious authentic Thai food. Hat Yai is also the gateway to Satun and Trang provinces, which are popular island destinations in the southern coast of Thailand. We expect passengers travelling from Subang to Hat Yai to comprise Malaysians and members of its expatriate community in search of a quick convenient getaway; and we also anticipate it to include in-bound tourists who choose to' get a taste of Thailand' while in Kuala Lumpur city.

She added, "As for passengers from Hat Yai, upon arrival in Subang, they will find the city airport to be very strategically situated due to its close proximity to international universities, theme parks such as Sunway Lagoon, and the vibrant Kuala Lumpur City Centre (KLCC), which is just 30 minutes drive away. Resorts World Genting is also a popular attraction with this market and it is only about an hour’s drive from Subang."

In conjunction with today's inaugural flight celebrations, Firefly will be offering an incredible all-in one way deal that starts from RM99 for this new destination. Booking period is from now to 26 August 2012, for travel from 24 August to 31 October 2012.

Ticket purchases can be made from Firefly's website (www.fireflyz.com.my), mobile application, airport and city ticketing offices, call-centre and through travel agents. Travellers are encouraged to take the opportunity to enjoy the promotional airfares and explore Firefly’s exciting new routes and destination.

Flight Schedule

Hat Yai (HDY) – Subang (SZB)
Commencement: 17 August 2012

Flight No
Flight Time
1 hour 20 min
Mon, Wed, Fri, Sun
1 hour 30 min
Mon, Wed, Fri, Sun

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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