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Firefly turns five today!

3 April 2012

SUBANG – Firefly celebrates its fifth year of operations this month by offering passengers a promotional fare from RM55, one way, all-in for selected domestic routes.

The flights are:

Subang - Penang, Subang - Kota Bharu, Subang - Langkawi, Subang - Kuala Terengganu, Subang - Johor Bahru, Subang - Alor Setar;
Penang – Kota Bharu, Penang – Kuantan and Penang - Langkawi;
Kota Bharu - Johor Bahru.

The promotional fare is for bookings made from April 4 to April 8, 2012 for travel from April 23 to October 27, 2012.

During the celebratory event held at Subang SkyPark today, COO Shorthaul Malaysia Airlines/Firefly, Ignatius M.C. Ong, expressed his appreciation to its valued customers, many of whom are regular business travellers. With their continued support the airline has seen incredible growth since its inception both in fleet size and network footprint.

Happy Birthday Firefly. Ignatius Ong (centre) cutting the cake with Angelina Fernandez,Head of Marketing & Communications (3rd from left); Ismail Mohd Taib, Head of Engineering (Right of Ignatius Ong) and Muizzuddin Mahmud, Head of Sales, Subang (2nd from right). Wong Sau Keen, Manager, Revenue Management (second from left) looks on.

From its offering of six destinations in 2007, Firefly currently serves 24 destinations while its fleet has grown from three to 12 aircraft today. The number of passengers carried had also grown tremendously from 390,000 in 2007 to 1.6 million last year. Since introducing the Firefly website in 2007, the number of visitors had also increased from 539,502 to 7.1 million at end March 2012.

As part of its birthday celebration and to further reward its loyal customers, Firefly will also be offering Mystery Gift prizes to every fifth customer who makes seat purchases today and tomorrow at Firefly Airport Ticketing Offices located in Subang Skypark, Penang, Kota Bharu and Budget Terminal, Changi Airport, Singapore. These are Firefly’s busiest airport stations in terms of frequency and flights.

Firefly staff celebrates High 5 at Subang Skypark this morning.

Ong said: “As stocks are limited, this will be based on a first come, first serve basis.”

In addition, Firefly has partnered Big Apple Donuts & Coffee outlets in Subang Parade and Subang SkyPark to offer a special 50 per cent discount as a gesture of appreciation to its valuable customers. To qualify, patrons will have to print out the Big Apple coupon on the Firefly website and present it at the two participating outlets to enjoy a delicious Big Apple donut and a cup of Americano Coffee or juice for RM5. This offer is valid up to April 7, 2012.

Firefly is also offering discounts of up to 30 per cent on its merchandise at a two-day promotion at Subang Skypark which ends tomorrow.

Ignatius Ong, second from right with some of Firefly’s top frequent flyers of 2011. They are (from left to right): Kent Loong Kiyu (second from left), Alfred Lau (Representing Abdul Majid Mohamed Murad and Mohammed Kamal Marican) and Tan Mong Chan.

To cap off the event, Ong presented Firefly’s top five frequent flyers of 2011 with Gift Sets comprising air tickets and Firefly merchandise.

The five top frequent flyers of 2011 were:

Abdul Majid Mohamed Murad who flew 139 times;
Kent Loong Kiyu, 134 times;
Mohammed Kamal Marican, 110times;
Kaoru Kurauchi, 101 times &
Tan Mong Chon, 97 times.

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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