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Firefly turboprop operations remain strong

1 March 2012

Subang: Firefly, Your Community Airline, celebrates its fifth year in operation this April, and is set to grow further, it said in a statement issued today.

Firefly operates its turboprop flights out of two hubs, Penang and the convenient city airport of Subang. It serves communities in 18 destinations across Malaysia, Indonesia, Singapore and Thailand. In 2011, Firefly flew 1.5 million passengers on just 10 ATR-72-500 aircraft and now that it has accepted another two ATR-72-500 aircraft, it expects to fly more than 30% per cent more passengers in 2012.

According to Ignatius Ong, COO of Short-Haul Malaysia Airlines / Firefly, “Our turboprop operations remain strong and it is poised to grow further in 2012. There are plans to expand Firefly’s existing network and acquire more turboprop aircraft to support the growth within the medium to longer term period. Passengers can look forward to an increase in frequencies for selected routes in March and announcements of new routes in the near future.”

In addition, as a fully-owned subsidiary of Malaysia Airlines, Firefly prides itself on providing excellent service, warm hospitality and a memorable passenger experience. To that end, regular Customer Satisfaction Surveys are conducted on board its turboprop flights to ensure the standard of its services remain high; and overall, a rating of above 95 per cent is consistently given by passengers for its services.

In 2011, Firefly ceased operating only its Jet services out of KL International Airport, Sepang as part of a network rationalisation programme. All passengers affected by the cessation have since been re-accommodated to Malaysia Airlines flights or given a full refund depending on their needs.

Ong said, “We strongly reiterate that the turboprop aircraft operating out of Subang and Penang hubs to other domestic and international destinations remain unaffected and plans for growth are in motion. In fact, the management team has commenced looking into assessing the use of next generation turboprop aircraft which aims at supplying more capacity, better fuel efficiencies and lesser carbon emission. This aligns well with Firefly’s commitment in safeguarding the environment.

“Firefly is a part of the community it serves and its bright turboprop aircraft will continue to connect small towns and cities that otherwise would not enjoy the benefit of fast, efficient and safe air travel.”

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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