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Firefly taps Saudi Arabian market

15 December 2011

Subang – Firefly is reaching out to travel consultants from Saudi Arabia in a bid to tap this high yield market.

The airline will host an entourage of 14 Saudi Arabian travel consultants on a familiarisation trip from Subang to Kuantan from today until December 17.

Firefly’s Head of Marketing & Communications, Angelina C Fernandez, said: “We will be treating our guests to our well-known in-flight services and hospitality while sharing with them all our product and destination updates.

“This is part of our targeted efforts to tap the Saudi Arabian market which is high yield and volume based. We are seeing an increasing trend in year-round arrivals of Saudi Arabian travellers, though the peak travel season continues to be during their summer months.

“As a subsidiary of Malaysia Airlines (MAS), we can leverage on our code-share agreement with MAS which allows travel consultants to purchase Firefly seats through the Global Distribution System, MAS reservation system and through all MAS international sales channels.

“Among repeat visitors from Saudi Arabia and from other Middle East nations, we are experiencing an increase in demand for bookings to new destinations beyond the traditionally popular destinations such as Penang, Langkawi and Kuala Lumpur.

“To address this demand, we will be highlighting to the travel consultants our other destinations such as Kuantan, Johor Bahru, Koh Samui and Singapore.

Firefly had jointly collaborated with its parent company, Malaysia Airlines to host the flights for the 14 travel consultants from Saudi Arabia who will be returning to Jeddah on December 19.

Firefly’s Head of Sales, Subang, Muizzuddin Mahmud (extreme right) with the travel consultants from Saudi Arabia and Cherating Club Med representatives who will be hosting the travel consultants stay tomorrow.

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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