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Firefly Rewards MATTA KL Highest Spenders with FREE Flights to Paris, Amsterdam and Johannesburg

Subang, 12 Oct 2010 – Firefly, Your Community Airline hits BIG once again with more than 70% higher response than last year, at the KL MATTA Fair 2010 held at the Putra World Trade Centre (PWTC), last September 3 to 5, 2010 with its Fly Long Haul promotions. At a prize giving ceremony today, at Firefly’s office, Subang, the highest spenders of each of the three consecutive days were presented two return Malaysian Airlines tickets to Paris, Amsterdam and Johannesburg.

The top three lucky winners were Joanne Tan (1st day), Lee Sow Wan (2nd day) and Teh Suet Hoon (3rd day), who all made bulk purchases of Firefly’s exclusive packages worth RM37,000 in total. Additionally, there were also complimentary hotel vouchers and Chronotech watches given away to the second and third highest spenders. All these prizes are worth more than RM200,000.

After winning two return free flights to Johannesburg, Teh Suet Hoon who was still full of elations said, “Firefly is full of surprises. I am still overwhelmed as I never thought I would be such a jet-setter, traveling on my planned Koh Samui family trip during CNY holidays and then off to Johannesburg. I expected a prize, but not this big!”

Ms Angelina Fernandez, Firefly’s Head of Marketing & Communications said, “The promotional flights and packages were already going like hot cakes on the first day. Seeing that, it was no surprise that our overwhelming sales percentage hit beyond our initial targeted figure by more than 15% overall. Many purchases were made by our very own Malaysians for this year end holidays. There were also many purchases made very much in advance for the first quarter of 2011.

Langkawi being a popular local destination was highly in demand and was our top selling domestic packages at the MATTA Fair which is encouragingly in line with our commitment in promoting Cuti-cuti Malaysia. These sales contributed more than 50% to our total sales”

“As for our regional destinations, Koh Samui was in demand with more than 25% of our overall sales. Most of the purchasers were honeymooners planning for year-end travel, purchasing both tickets, hotel and tour packages. This destination is also a hot spot among the Malaysian youngsters. Medan was also seen as an attractive destination, with sales of 20% from our total. We believe the overall response this time around was great due to the truly affordable best bargains whereby we have thrown in some complimentary value-adds such as free night stays, dinner, transfers or spa sessions,” she added.

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