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Firefly reaches out to bus commuters to promote its Subang-Kuantan services

9 December 2011

Kuantan – Firefly is promoting its new route between Subang and Kuantan to bus commuters at Bus Terminal Makmur, Kuantan as a fast and convenient mode of travelling.

Firefly staff will be distributing leaflets at Bus Terminal Makmur Kuantan until December 18 to promote the airline’s new route to bus commuters who regularly travel between Kuantan and Kuala Lumpur.

A commuter interviewed at the bus terminal, Basheer Ramli, was impressed by Firefly’s twice daily offerings which provided a convenient mode of traveling especially for day trippers. He said: “With a flight time of only 50 minutes, I can arrive refreshed in Subang. Web check-in facilities and special drop off counters for check-in baggage will allow me to reduce my waiting time at the airport and to spend more quality time at the destination. Firefly’s flight timings on this route are also convenient for making work related day trips.”

Firefly’s Head of Marketing & Communications, Angelina C Fernandez, said: “Why travel by road when you can fly? This is the message we are parting to raise public awareness on our Kuantan – Subang services. Late last month, we were at Gombak Toll Plaza Kuala Lumpur raising awareness among motorists. Then we approached business travellers and later this month, we will approach government departments.”

International Marketing Executive, Efina Hamdan, presents the airline’s leaflets and Firefly’s special in-flight peanuts to Basheer Ramli.

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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