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Firefly propels Subang-Kuantan route to motorists

25 November 2011

Subang - Firefly’s Marketing & Communications Head, Angelina C Fernandez, goes to the ground to promote the airline’s latest route between Subang and Kuantan to motorists at the Gombak Toll Plaza today. Snacks served on-board all Firefly’s ATR aircraft such as peanuts, muffins and cookies were also given away.

Fernandez said: “This is part of our marketing effort to promote our twice daily Subang – Kuantan services. We’re reaching out to motorists who regularly travel by road between the capital city and Kuantan and offering them a more comfortable, safer and faster choice of transportation.”

Firefly will continue to raise awareness of its services at the Gombak Toll Plaza right up to November 28, 2011.

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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