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Firefly offers online taxi bookings to Subang City Airport Terminal

28 March 2012

SUBANG – Recent collaboration between FlyFirefly Sdn Bhd and Sunlight Taxi Sdn Bhd has enabled Firefly passengers to simultaneously book their taxis to the airport while making their flight bookings online.

The taxi bookings are for pick-up from any point in the Klang Valley to Subang Skypark Terminal, where passengers can then board their flights.

COO Shorthaul Malaysia Airlines/Firefly, Ignatius M.C. Ong said this innovative service is the first such collaboration between a local airline and a taxi company. He said this service offers convenience, especially for today’s travellers who are always short of time.

Sunlight Taxi Group of Companies Executive Director, Tuan Haji Abdul Jalil Bin Maarof, said he hoped this collaboration will provide drivers with a more stable source of income. He said: “If they can get an airport booking a day it would assist in helping to meet their daily target of RM200.”

(From Left) Mr C.F. Leong, Managing Director, Sunlight Limousine; Ms Choi Wei Yee, Executive Director, Sunlight Taxi Group of Companies, Mr Choi Teo Men, Managing Director Sunlight Taxi Group of Companies, Tuan Haji Abdul Bin Maarof, Executive Director, Sunlight Taxi Group of Companies, Mr Ignatius Ong, COO Shorthaul Malaysia Airlines/ Firefly

Once the online payment transaction is successful, the Firefly flight itinerary will contain a confirmation of the taxi booking. Online bookings can be made up to 72 hours prior to departure.

Passengers are charged a fee of RM6 per booking per taxi which they have to pay when they make the booking. In addition, passengers are also subject to a meter charge.

Taking the “first drive” after inking the collaboration were: Tuan Haji Abdul Bin Maarof, Executive Director, Sunlight Taxi Group of Companies and Mr Ignatius Ong, COO Shorthaul Malaysia Airlines/ Firefly (seated behind)

No additional charges will be imposed on passengers who opt to reschedule their taxi service in the unlikely event of a flight retiming. Should there be a flight cancellation, Firefly will give a full refund of the fare paid to passengers and this will include the amount paid for the taxi booking.

Firefly’s booking engine also allows passengers to choose from three pick-up times to meet their convenience. Depending on how far they are from the airport and the traffic conditions expected, they can choose a pick-up time that is 1.5, two or three hours before their flight departure.

Twelve to 16 hours before the time of departure, passengers will receive a text message confirmation on their mobile phones with the driver’s contact details, car registration number and pick-up time. Another text message will be sent to passengers 15 minutes before the appointed pick-up time on the arrival of the taxi.

This coordination via SMS is handled by Sunlight Taxi’s integrated computer dispatching processes. A 24-hour call centre will monitor and control the process and a dedicated customer service team will assist customers whenever the need arises.

One hundred experienced taxi drivers have been allocated for this collaboration. Sunlight Taxi has a total of 3,500 taxis plying the Klang Valley.

Please refer to the FAQ page on Firefly’s website for further details on this taxi booking service(www.fireflyz.com.my/contact-us/faq)

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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