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Firefly offers 20% savings off regular fares

20 January 2012

Subang - Firefly, Your Community Airline, will introduce its ‘Firefly Celebrates February’ promotion tomorrow and offer 20 per cent off regular fares. This is limited only to travel bookings made online from January 21 to 29, 2012 for travel throughout February to selected destinations within its network.

The routes involved are return flights from :

Subang to Penang, Alor Setar, Kota Bharu, Kuantan, Langkawi, Johor Bahru, Kuala Terengganu, Medan, Batam, Pekan Baru and Koh Samui.

Penang to Kuantan, Kota Bahru, Langkawi, Medan, Phuket and Banda Aceh.

Singapore to Subang, Kuantan and Ipoh.

COO Shorthaul Malaysia Airlines/ Firefly, Ignatius M.C. Ong, said: “This promotion is specially created for the benefit of our passengers whom we know have a desire to be with family and loved ones during the numerous religious and festive occasions in February or to simply go on holiday.

“With this offer, a group of five travelling together will save on the price of a seat based on regular fare.”

Firefly’s Marketing & Communications Head, Angelina C Fernandez added: “With Valentine’s Day just round the corner, we also wish to encourage couples to spend uninterrupted, quality time together by going on a vacation.

“This promotion is just one of many online and offline campaigns we will be offering this year to treat our customers who have stayed loyal to us. Today, we distributed fortune cookies and chocolates to passengers departing from Subang City Airport and a few other domestic airports where we operate from. This is in conjunction with the upcoming Chinese New Year festivities.”

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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