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Firefly brings early festive cheer to Kota Bharu

26 July 2012

Kota Bharu - As Firefly gets ready to operate its first flight from Kota Bharu to the city-state of Singapore, its staff took time to bring early festive cheer to the people of Kota Bharu at a beautiful buka puasa dinner organised by Grand Riverview Hotel under the Seikhlas Ikatan Satu Impian programme, in conjunction with Ramadhan and Hari Raya Aidilfitri 2012.

The guest list comprised people aged six- to 83-years-old suggested by Majlis Kanser Nasional (MAKNA) and Majlis Daerah Kuala Krai Kelantan.

“No matter how busy we are, we must never forget to make time to engage the communities that we do business with,” explains En Azman Ahmad, Head of Sales and Customer Experience. “And the opportunity to participate in this buka puasa came at a fantastic time when we’re growing our presence in Kota Bharu further with the new Kota Bharu-Singapore route and additional frequencies on the Kota Bharu-Johor Bahru and Kota Bharu-Penang routes.”

At the buka puasa dinner, Firefly gave each guest a gift pack comprising staple foods usually needed to prepare for Hari Raya. The gift packs were purchased with funds generously given by Firefly staff throughout Malaysia and Firefly Management.

En Azman explains, “I’m still humbled at how quickly and generously the staff gave to this worthy cause when they found out about it, so much so our Chief Executive Officer Ignatius Ong pledged to match the funds collected ringgit for ringgit! In the end, we managed to raise a total of RM6000 for this event in the short timeframe of two weeks.”

To bring even greater excitement to the guests at the buka puasa, Firefly invited singer-songwriter Imran Ajmain, and actor Fahrin Ahmad to take part in the event. Their presence brought the guests much delight, which was evident from the guests’ happy faces, young and old. Imran and Fahrin were generous with their attention, patiently taking pictures with the guests and signing autographs when asked.

How did both come to join Firefly at the buka puasa? Imran, a Singapore-born balladeer, explained “I was intrigued by the prospect of a direct connection between Singapore and the east coast of Malaysia and when Firefly invited me to join them in Kota Bharu, I couldn’t resist the chance to sample its unique culture and meet some of its people.”

Humble and down-to-earth, Fahrin is no stranger to taking time from his busy schedule to benefit others: “When Firefly invited me to join them in this special buka puasa in Kota Bharu, I wanted to help them bring some festive cheer to Kota Bharu as well. My fans have always been so supportive of my career and if I can do something to help brighten their day I’d do my best to make it happen.”

In conjunction with the launch of the new Kota Bharu-Singapore route, Firefly now offers an all-in one-way promo seat that starts from RM99 per passenger. To start, Firefly will operate the route four times a week on Monday, Wednesday, Friday and Sunday between Kota Bharu and Singapore.

Additionally, Firefly will increase its Kota Bharu-Johor Bahru and Kota Bharu-Penang frequencies to daily flights to cater for the growing demand from 10 August 2012. The all-in one-way promo fare for these routes starts at RM59 per passenger; booking period ends 29 July 2012.

Purchases can be made from Firefly’s website (www.fireflyz.com.my), mobile application, airport and city ticketing offices, call-centre and through travel agents. Travellers are encouraged to take the opportunity to enjoy these promotional airfares and explore Firefly’s exciting new route.

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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