11 Mar 2011
Kuala Lumpur: Firefly, Your Community Airline, was a popular crowd attraction with its money-back guaranteed holiday packages at the first day of MATTA Fair KL, held in Putra Trade World Centre (PWTC) today. This year, Firefly breaks through with the theme, ‘Orange is the New Green’, a significant nod to its entrance into service to Kuching and Kota Kinabalu, which are widely known for its exotic nature and wildlife. The theme is also simultaneously in line with Firefly’s effort to promote a green environment.
“With the offerings of our money-back guarantee feature on local and international packages and prizes worth more than RM300,000 this year, we are confident of ensuring that purchasers will experience double value for their buy on our unbeatable packages,” said Ms Angelina Fernandez, Firefly’s Head or Marketing and Communications.
Firefly Holiday offers money-back guarantee packages for on-site purchases whereby if a customer were to buy the exact same package at MATTA KL for a lower price from another booth from 11 to 13 March, Firefly will refund the full payment made for said package.
“It’s only the first day of the fair and we have already captured noticeably encouraging response from the public in terms of sales and this is greatly contributed by Firefly Holiday's offer of the money-back guarantee packages. The high response is an indication that travel interest has picked up significantly, and Firefly is happy to be able to provide customers with more travel options that are tailored for the public’s needs” she added.
As of the first day, the top selling international packages were to the serene island of Koh Samui whereas Langkawi took the lead in being the most sought after domestic destination among the locals.
In partnership with Maxis on a daily lucky draw at the fair this year, a Firefly customer, Lee Ah Lian walked away with an iPhone-4 upon purchase of a flight package to Singapore, Festive Hotel Sentosa-5* worth RM 1800 for two. This justifies Firefly’s positioning of the packages that indicates double value for its purchase.
Free return flight tickets to Terengganu, Sibu and Medan, plus Firefly merchandise were also given away during a fun quiz session with the audience at Hall 1 of PWTC. In this public engaging session, audience consisting of KL MATTA visitors is prompted to answer simple questions on Firefly’s background.
All promotional seats and packages are limited and available on a first-come, first-served basis, whereby they are exclusively offered on-site, MATTA Fair only.