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"Think Rewards, Think Firefly" Campaign

1 October 2012

Subang: Firefly launched its "Think Rewards, Think Firefly" campaign at its hub in Skypark Terminal today. This first phase of the campaign, which was designed in collaboration with McDonald's, Hertz and Big Apple Donuts & Coffee, is the airline's initiative to add better value to its services, hence creating a more memorable travel experience for its passengers.

The first phase includes offers of up to 30 percent discount on Hertz's standard vehicle rental rates from any of its twelve participating counters in Malaysia, a McDonald's Breakfast Meal Special or Big Apple Breakfast & Tea Break Special at only RM5 from Skypark Terminal, Subang. Passengers can enjoy these special promotions, when they present their boarding passes at participating outlets.

Firefly's Head of Sales and Customer Experience, Azman Ahmad said, "This campaign is initiated to reward our customers, whereby we intend to let our customers know that besides our distinguished premium services and signature hospitality, we are constantly ready to serve our passengers beyond regular expectations. We believe that a brand represents the culmination of a customer's experience and we are passionate about the details in designing them."

Sales and Customer Experience, Azman Ahmad (holding Firefly sign) with partners/representatives from McDonald's, Big Apple Donuts & Coffee and Hertz.

In conjunction with the launch this morning, the McDonald's and Big Apple Donuts & Coffee teams gave away breakfast treats to the crowd at the airport from 6am. The McDonald's Chief Happiness Officer, also popularly known as Ronald Mcdonald was also present to bring smiles to the children's faces! Hertz simultaneously kick-started their promotion by giving away car rental vouchers to passengers.

CEO/Managing Director of Big Apple Interasia Sdn Bhd, Mr Mike U K Chan, believes that the Big Apple promotions designed for Firefly provides added value to its passengers, at the same time allowing Big Apple to tap into the airline's market segment. He points out that this venture marks a significant milestone for Big Apple as this comes as an excellent opportunity to work with the reputable domestic carrier on future promotions, and turn the outlet at Skypark Terminal 3 into one of the more recognisable features within that landscape.

Melati Abdul Hai, Head of Marketing at McDonald's Malaysia, said, "McDonald's is known as the brand leader in providing superior convenience and unbeatable value to consumers. We do this by offering great-tasting food made of quality ingredients, with a fast and friendly service, in a clean and welcoming environment, all at a great value for money. We're confident that this partnership with Firefly will take flight successfully and we're pleased with this opportunity to add-value to their passengers' experience."

En Harun Mohd Joned, General Manager of Hertz added that Hertz is pleased to participate in the "Think Rewards Think Firefly" Campaign, especially seeing that Hertz is also strategically located at Firefly's hub in Subang while also serving travellers at all major airport locations within Malaysia. Hertz pledges to continue supporting Firefly and looks forward to more exciting partnerships with Firefly in near future.

The six months campaign will be on-going from today to 31 March 2013. For more information, customers can visit www.fireflyz.com.my.

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.


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