Friday January 16, 2009
MAXIS Communications Bhd and Firefly announced in a joint press conference recently that Firefly Holiday packages will now be offered to Maxis subscribers as a member privilege through the Maxis Rewards programme.
Maxis Rewards is a loyalty programme that creates privileges for Maxis subscribers. Firefly Holiday packages will be available from January 2009 to Maxis subscribers through this Rewards programme.
"All they have to do is simply send an SMS to receive a promotional code of the preferred package and a Firefly Holiday package will be theirs at a members-only-rate," Maxis loyalty marketing head Danny Tang said.
Firefly's marketing head Angelina Fernandez echoed his sentiments, stating that the airline was pleased to be working with a reputable mobile company.
"Firefly also believes in rewarding our loyal customers. Our recent launch of Totally UN-FARE was very much aimed at our loyal passengers.
"Teaming up with Maxis not only enhances Firefly's branding but it has also motivated us in our efforts to enhance and further improve our customer service level and offerings," she said.