Firefly taps Wedding, Honeymoon, Team-building & Incentives segments in Koh Samui
21 February 2012
SUBANG – Firefly is working closely with the Tourism Authority of Thailand to promote Koh Samui as an upmarket leisure destination as well as a destination for weddings, honeymoon, corporate team-building and incentive travel.
Its Head of Marketing & Communications, Angelina C Fernandez said there is a growing demand for weddings and honeymoon packages especially at the beach resorts in Koh Samui.
She said: “Demand for destination weddings and honeymoons are not just from locals, but also from foreign passengers from medium and long-haul markets. These foreign tourists arrive in Kuala Lumpur, spend a few nights visiting various destinations in Malaysia and then continue their holiday to Koh Samui to fulfill their wedding and / or honeymoon plans.
“For this niche and growing market of travelers, we have created off-the-shelf packages to meet the varied travel budgets. Firefly Holiday also customizes packages to meet clients’ requests. We have noticed a growing demand for private themed weddings.
“Requests for golf packages and theme-building activities in Koh Samui are especially popular among corporate clients. Since the global economic crisis in late 2008, companies have been using team-building activities to rebuild and motivate their teams as they battle to survive by cutting costs, restructuring and stepping up multi-tasking.
“Koh Samui is a popular destination for team-building especially among small and medium-sized enterprises because of the direct air access we provide and its close proximity, which is within a two hour flight time from Subang. We have been getting many team-building requests geared towards helping clients improve morale, productivity, strengthen team dynamics and communication.
“For our clients, the special experience does not have to start on arrival in Koh Samui. Upon request, we can create a memorable experience from the moment our clients board the plane by providing them with special welcome drinks, customized meals and headrest covers with their names.
COO Shorthaul Malaysia Airlines/ Firefly, Ignatius M.C. Ong said Firefly’s load factor on the Subang – Koh Samui – Subang route had been consistently high, an average of above 80 per cent since the airline commenced services on October 26, 2008.
He said: “Firefly’s Customer Satisfaction Index (CSI) on the Subang – Koh Samui route showed that inflight services were consistently above 90 per cent.
“We take feedback from our customers very seriously and we’re continuously working to improve our customer experience.”
CSI is an independent customer survey carried out on-board daily on every flight on all of Firefly’s routes.
Elaborating on the benefits of flying Firefly, Ong said holiday makers enjoy convenient flight timings. “Flights arrive in Koh Samui at 2.35pm, providing convenience for passengers to check-in immediately at their hotels. Firefly departs from Koh Samui at 2.55pm, allowing holiday makers to spend an entire morning and part of the afternoon in their holiday destination.
“Our unique selling propositions include direct, non-stop flights between Subang and Koh Samui where passengers get to enjoy complementary essential add-ons such as 20kg check-in baggage allowance and refreshments on-board.”
Background on Firefly
Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.
Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.
Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.
Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.