Firefly Launches 'WOW' Bargains
21 April 2009
Firefly rewards its MATTA Fair customers
Kuala Lumpur, 21 April 2009 - Firefly, Your Community Airline, celebrated their 3 days participation in MATTA Fair March 2009 with an event rewarding their customers. They also launched their latest campaign, "WOW Bargains" on promotional tickets and packages to Firefly's newly launched routes and destinations. The event that was held in their Subang office was graced by Malaysia's Deputy Tourism Minister, YB Dato' Sri Sulaiman Abd Rahman Abd Taib.
Firefly WOW bargains revealed the company's focus into making traveling more affordable and also their effort in boosting Malaysia tourism. Its Managing Director Eddy Leong in his speech said "These bargains will be promoted both locally and overseas to encourage both inbound and outbound travel. We will be offering promotional ticket fares and promotional holiday packages for both our new and existing routes and destinations. Firefly's promotional bargains are very affordable and more often than not, cheaper than conventional traveling." He also shared with the audience on how its additional flight into JB from Subang and the introduction of daily flights to Kerteh will add convenience for both business and leisure travellers. Firefly is also targeting Singapore tourists into Penang via its most unique connection from JB to Penang direct.
On its new destinations which will be launched on the 1st of May onwards, targets the inflow of inbound travel from our neighbouring countries to both local and international market. Firefly will be flying daily into Phuket beginning 1st May from Subang adding convenience for stopovers into Malaysia for visa runs and business purposes. Firefly is working hand in hand with Tourism Malaysia to ensure both foreigners and Thais explore and discover our country.
On 2nd of May, Batam will be receiving their first and only international airlines. This connection will be the only direct route of transport for Batamese into Kuala Lumpur and to other states of Malaysia both for leisure and business. Following this will be Padang on the 15th of May, offering the locals there another alternative airline into Kuala Lumpur but this time, direct into Kuala Lumpur's city airport. Both these destinations are expected to increase the inflow of travellers for leisure, medical, educational and business into our country.
Deputy Minister of Tourism, Dato' Sri Sulaiman Abd Rahman Abd Taib applauded Firefly's effort in boosting Malaysia's tourism especially in the current economic condition. He expressed how important it is for airlines to offer affordable alternative traveling to both Malaysians.
| FLIGHT SCHEDULE JOHOR BAHRU – PENANG (starting 1 May 2009) | |||
| Flights From | Departure / Arrival | Flight No | Frequency |
|---|---|---|---|
| Johor Bahru – Penang | 19:40pm / 21:00pm | FY 1056 | Daily |
| Penang – Johor Bahru | 18:00pm / 19:20pm | FY 1057 | Daily |
| FLIGHT SCHEDULE SUBANG – PHUKET (starting 1 May 2009) | |||
| Flights From | Departure / Arrival | Flight No | Frequency |
| Subang - Phuket | 14:40pm / 15:10pm | FY 3652 | Daily |
| Phuket - Subang | 15:30pm / 18:00pm | FY 3653 | Daily |
| FLIGHT SCHEDULE SUBANG – LANGKAWI (starting 1 May 2009) | |||
| Flights From | Departure / Arrival | Flight No | Frequency |
| Subang – Langkawi | 14:20pm / 15:30pm | FY 2050 | Daily |
| Langkawi – Subang | 15:50pm / 17:00pm | FY 2051 | Daily |
| FLIGHT SCHEDULE SUBANG – BATAM (starting 2 May 2009) | |||
| Flights From | Departure / Arrival | Flight No | Frequency |
| Subang – Batam | 10:00am / 10:20am | FY 3425 | Day 2, 4, 6 |
| Batam – Subang | 10:40am / 13:00pm | FY 3426 | Day 2, 4, 6 |
| FLIGHT SCHEDULE SUBANG – PADANG (starting 1 May 2009) | |||
| Flights From | Departure / Arrival | Flight No | Frequency |
| Subang – Padang | 10:30am / 11:00am | FY 3435 | Daily |
| Padang – Subang | 11:20am / 13:50pm | FY 3436 | Daily |
| FLIGHT SCHEDULE JOHOR BAHRU – SUBANG (starting 1 May 2009) | |||
| Flights From | Departure / Arrival | Flight No | Frequency |
|---|---|---|---|
| Johor Bahru - Subang | 08:50am / 09:50am | FY 2140 | Daily |
| Johor Bahru - Subang | 15:00pm / 16:00pm | FY 2144 | Daily |
| Johor Bahru - Subang | 19:10am / 20:10am | FY 2148 | Daily |
| Subang – Johor Bahru | 07:30am / 08:30am | FY 2141 | Daily |
| Subang – Johor Bahru | 13:40pm / 14:40pm | FY 2145 | Daily |
| Subang – Johor Bahru | 17:50pm / 18:50pm | FY 2149 | Daily |
| FLIGHT SCHEDULE SUBANG – KOTA BAHRU (starting 1 May 2009) | |||
| Flights From | Departure / Arrival | Flight No | Frequency |
| Subang – Kota Bharu | 07:40am / 08:45am | FY 2040 | Daily |
| Subang – Kota Bharu | 10:30am / 11:45am | FY 2064 | Day 2, 4, 6 |
| Subang – Kota Bharu | 15:00pm / 16:05pm | FY 2068 | Daily |
| Subang – Kota Bharu | 20:30pm / 21:35pm | FY 2072 | Daily |
| Kota Bharu - Subang | 09:05am / 10:10am | FY 2061 | Daily |
| Kota Bharu - Subang | 12:00pm / 13:05pm | FY 2065 | Day 2, 4, 6 |
| Kota Bharu - Subang | 16:25pm / 17:30pm | FY 2069 | Daily |
| Kota Bharu - Subang | 21:55pm / 23:00pm | FY 2073 | Daily |
| Destinations | All-in-Fare |
|---|---|
| Domestic: Subang-Penang; Subang-Langkawi; Subang-Kota Bharu; Subang-Kuala Terengganu; Subang-Alor Star; Subang-Kuantan; Subang-Johor Bahru; Penang-Langkawi; Penang-Johor Bahru |
From RM35 one way |
| Subang-Phuket; Subang-Medan; Subang-Batam; Subang-Padang | From RM88 one way |
| Penang-Phuket; Penang-Medan; Penang-Banda Aceh; Subang-Pekanbaru | From RM99 one way |
| Subang-Koh Samui | From RM199 one way |
| Destination | Duration | Name of package | All-in-Price |
|---|---|---|---|
| Langkawi | 3D2N | Island Getaway @ Grand Continental Hotel Langkawi | RM199 per pax |
| Subang | 3D2N | City & Shopping @ Hotel Capitol, KL | RM199 per pax |
| Subang | 3D2N | Genting Highland Free & Easy Package | RM229 per pax |
| Penang | 3D2N | Free & Easy @ Paradise Sandy Beach Hotel Penang | RM249 per pax |
| Kuantan | 3D2N | Beach Vacation @ Impiana Cherating | RM259 per pax |
| Batam | 3D2N | Batam Golf Package | RM999 per pax |
| Phuket | 3D2N | Phuket Free & Easy Package @ Centara Karon Beach | RM399 per pax |
| Koh Samui | 3D2N | Koh Samui Free & Easy Package @ Impiana Samui Resort & Spa | RM599 per pax |
| Padang | 3D2N | Padang – Bukit Tinggi Tour Package | RM499 per pax |
| Medan | 4D3N | Medan Bukit Lawang (Orang Utan) Package | RM699 per pax |
| Pekanbaru | 3D2N | Pekanbaru City Tour Package | RM699 per pax |
Firefly BIG SPENDERS prize presentation ceremony
The event also saw Deputy Minister of Tourism, Dato' Sri Sulaiman Abd Rahman Abd Taib celebrating the winnings with Firefly's MATTA customers' in a prize presentation ceremony. The top valued MAS long haul tickets for two to New York went to TOP SPENDER Mr. Abdul Halik Razali for the purchase of flights and holiday packages to Langkawi worth RM19,645.00. The second BIG SPENDER with two return MAS tickets to Melbourne was presented to Mr. Wong Joon Kwan for his to purchase of RM15,480.40 to Koh Samui.
The grand prize giving away ceremony was also attended by Firefly daily lucky draw winners of MAS long haul tickets to various destinations such as Rome, London, New York, Canton, Shanghai, Brunei, Macau, Korea, Beijing worth over RM250,000.00 and the Wings Commanderz 2009 Top pilots. The lucky winners were:
| Lucky Draw | Lucky Purchaser | Tickets Won |
|---|---|---|
| Day 1 | Ms Seow Kian Ang | Macau & Canton |
| Day 2 | Ms Pang Yok Dai | Beijing |
| Ms Chung Kei Wah | Rome & Surabaya | |
| Ms Lee Mei Ling | Seoul |
"It was certainly a different MATTA Fair altogether for us at Firefly. Our tickets and packages was certainly a BIG hit. All in all our sales doubled by more than two and a half times at Matta this year with a record breaking overall sales for that month. Matta is still our favourite fair and we will look at more ways to reward our customers" said Eddy Leong, Managing Director of Firefly.
Firefly also introduced its ‘Wing Commanderz 2009', a specially constructed ATR (Firefly's aircraft) mobile simulator in the travel fair, a major crowd pullet to Firefly's booth. The mock simulator which made its first appearance received more than 100 participants daily with a competition that saw 3 daily top pilots receiving Firefly tickets and the Top overall 3 pilots with return tickets to Koh Samui, Phuket and Los Angeles.
Dato' Sri Sulaiman was impressed to know that more than 50% of Firefly's sales at the Matta were to Langkawi and that Langkawi is still Firefly's top selling destination. "I sincerely look forward towards receiving more tourists into Malaysia and not forgetting to welcome our very own rakyat Malaysian tourists to explore and enjoy our homeland's beauty and culture," expressed the minister.
"Firefly's offerings are in line with the government's aspiration in the tourism industry. It serves a specialized niche market, meeting customer's travel needs in terms of destinations that were never previously available and most importantly offering affordable alternative transportation services and holiday packages. Its aim to seamlessly connect 32 domestic and 41 regional routes in Malaysia, Indonesia, Thailand and Singapore will certainly contribute towards the growth of tourism in Malaysia," added Dato' Sri Sulaiman.
