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Firefly Is the Official Airline for Bloggers from Singapore and Indonesia

Subang, 23 Sep 2010 – Firefly, Your Community Airline, in collaboration with Tourism Selangor sponsored 30 bloggers from Singapore, Indonesia and Malaysia to participate in a four days My Selangor Story competition. This all-expenses paid trip for a total of 30 bloggers including 10 more from Malaysia to explore Selangor is scheduled to take place from 24-27 September 2010. The sponsorship consists of logistics expenses for all 30 bloggers to explore Selangor exclusively during this period.

Ms Angelina Fernandez, Firefly’s Head of Marketing and Communications said, “Firefly is proud to participate in this community programme by sponsoring a total of 30 tickets for the participants and prizes to the winners of the competition. It is an honour to be associated with this event especially to play a role in the growth of both, regional technology and social media. In this strategic partnership, Firefly is poised to be a driver to encourage local and international bloggers through this kind of healthy community engagement. This is in line with our marketing efforts in the area of social media.

We are sponsoring 10 flight tickets for the Indonesian participants on the Medan-Subang-Medan sector; and another 10 flight tickets for the Singaporean participants on the Singapore-Subang-Singapore sector where their arrivals into Subang is scheduled on 23rd September 2010. Additionally, we are also sponsoring 10 flight tickets as prizes to the winners – 4 return tickets from Subang to Terengganu and 6 return tickets from Subang to Langkawi.”

Angelina added that Firefly hopes to contribute significantly to the tourism industry in Selangor and Malaysia overall by meeting the rising passenger traffic demand from the dynamic growth region of Malaysia, Indonesia, Thailand and Singapore by providing an extensive cross-border route network. The event is also seen as a platform of information that would be able to educate the bloggers on the connections from Selangor (Subang) to all other destinations of Firefly within Malaysia.

The My Selangor Story bloggers competition had already been launched and officiated by the Selangor Chairperson of Standing Committee of Tourism, Consumer Affairs, and Environment, YB Elizabeth Wong who had hoped that the competition will help promote Selangor as a destination for tourists. She had proudly declared that the first half of this year has seen more than three million visitors to Selangor.

The competition is for all active personal bloggers who are residents of Malaysia, Singapore or Indonesia, and who have an interest in travelling and a taste for adventure. To qualify all the bloggers need to do is to upload a 60-second video introduction of themselves on YouTube to convince the judging committee to pick them. Alternatively, they could send in a 300-word (no more) essay. Additionally, they have to register themselves by filling in the entry form on the My Selangor Story website, attach the link to the form, and wait for the call from the organizer. The closing date to enter the competition was 5 September 2010, and the 30 selected bloggers was announced on 13 September 2010.

The 30 shortlisted bloggers will compete by churning out the best documentation of their trip - their own original version of their Selangor story. They will be judged based on the following criteria: their creativity in presenting their adventures in Selangor; the popularity of their blogs in terms of traffic flow and comments; the entertainment value and quality of the audiovisual uploads of their activities; and most importantly, the relevancy of their commentary on their Selangor travel experience.

During their four-days trip, the bloggers will be required to create a daily three-minute video diary that documents their activities for the day, which will be uploaded on YouTube, and its link posted on the official My Selangor Story website. Readers will vote for their favourite blog on the same website too, and the judges will then decide which blogger deserves to win the Grand Prize of RM2,500 plus a return trip for two, to visit Selangor once again, and a Pentax camera worth RM1,099, among others. Prizes will also be awarded to the first runner-up and the second runner-up. Other prizes include the most creative blog; the best write-up; the best video; the most interactive blog; and the best photos.

All 30 bloggers will be travelling in style with BMW sponsoring the use of 30 cars for these bloggers to drive to destinations such as the Kuala Selangor Nature Park, Genting Highlands, Sunway Lagoon, and Ampang Lookout Point, etc. Pentax will be providing high-quality cameras to record and photograph their experiences.

The 30 bloggers will also be provided with other forms of merchandises and vouchers from the official sponsors, which they may auction off on their blogs. All proceeds from those successful online auctions will be donated to charity organisations of Tourism Selangor's choice.

Firefly is one of the most vibrant and productive airline in the region and promises customers a hassle-free and comfortable travelling experience. Firefly offers a very comfortable ride with all premium leather seats with a young ATR72-500 fleet. Firefly currently serves 19 cities in 4 countries. Based in Subang and Penang, Firefly currently operates more than 70 flights a day.

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