Firefly inspires aviation careers for female undergraduates in conjunction with International Women’s Day
23 February 2012
SUBANG – Firefly, Your Community Airline, a wholly owned subsidiary of Malaysia Airlines, organised an interactive session today to promote career opportunities for women, in the aviation business that is commonly known as a male dominated industry. This event was held in conjunction with the upcoming 2012 International Women’s Day, which bears the theme, “Connecting Girls, Inspiring Futures”.
This three hour session was attended by female undergraduates from The Business School of Aviation Management College and International Education College of Universiti Teknologi MARA.
Mr. Ignatius Ong, the COO of Short Haul Operations Malaysia Airlines/Firefly said: “The purpose of having this session is to inspire our local undergraduates to a career in aviation by connecting them with our female staffs that are pilots, engineers and corporate figures from the top management. I am personally very honoured to have on board an incredible team of dedicated women in the company.
Ong reiterated that the employment in Firefly is solely based on integrity, business minds, credibility as well as future potentials seen, where gender is not a selection factor. Firefly’s female employees comprise 44 per cent of the total employee workforce with the average age range of 30-35, with a few holding senior management positions. In terms of the male dominated professions, Firefly is pleased to have 10 pilots consisting of first and second officers as well as five staff from the engineering division.
At today’s event, a team of Firefly women present from distinguished backgrounds gave interesting insights into their respective careers. It included Ms.Sofia Sani, Malaysia’s ‘FIRST’ female pilot who was qualified to commercially operate the ATR 72-500 turboprop and the Boeing 737-800 aircraft.
Other members of the team who cast light on aviation as a career included a former singer from a renowned local pop band in the 90’s called Feminin, Ms.Andriaty Abdul Rahman who is the Chief Financial Officer for Short Haul and Firefly Operations;
Ms. Erni Heruna, a pilot who successfully juggles a life between a professional career and motherhood; Ms.Roslina Mohd Sobri, a senior engineer, strikes an amazing lifestyle balance and Ms. See Hui Ping, a senior engineer, thrives in a male dominated profession.
The highlight of the event included a tour to Firefly’s state-of-the-art ATR 72-500 flight simulator. Here, the undergraduates got an opportunity to have a hands-on virtual experience of flying a turboprop aircraft. Firefly’s business model, the ATR 72-500s is reputed to be one of the most economical and environmentally friendly aircraft in service at present environment.
Ong concluded: “Being a pilot or a flight attendant are most visually seen, promoted and talked about. However the main objective of today’s session is to enlighten the ladies present on other equally lucrative career options within the aviation industry.
“It is a privilege for us to have the opportunity to give back to the community where and when we can. By providing an insight into aviation as a career choice, we hope we would have inspired aspiring female undergraduates to consider this as a meaningful career path. There is a bright future in this industry, and what we need right now are youths who are passionate and committed.”
Background on Firefly
Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.
Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.
Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.
Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.