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FIREFLY Inaugural Flight from Singapore Revives Air Services into Ipoh

Ipoh, 12 July 2009 – Passengers on Firefly's inaugural flight from Singapore were today given a surprise welcome by the Mentri Besar of Perak, Y.A.B. Datuk Seri Dr Zambry Abdul Kadir who received them with flower garlands at the ATR 72-500 airplane's doorstep just minutes after Firefly had made its first commercial touch-down into Ipoh, thus reviving air services in Perak. All the pomp and ceremony was reminiscent of Perak's culture, a Perak Malay wedding, with passengers being treated to the beat of kompang and offered bunga pahar as gifts.

Dr. Zambry's warm welcome was well received by Firefly's passengers from Singapore, which also included both international and Singapore media, and travel agents. On hand to receive the passengers with Dr Zambry was Eddy Leong, the Managing Director of Firefly and Tan Sri Bashir Ahmad, Managing Director of Malaysia Airports Berhad.

"Today is yet another milestone and a beginning of a new chapter for Firefly. Reviving air services to Ipoh with an international flight from Singapore is another 1st achievement. We were the 1st to operate in Skypark Subang Terminal after the move to KLIA; the 1st to operate out of Penang; the 1st to fly with an ATR 72-500; and today the 1st to connect Singapore into Ipoh. We are working very hard to ensure the success of this route. We have and still are aggressively marketing this route in Singapore. The arrival of today's flight will grow the state’s tourism industry and economy positively," said Leong in his speech.

He emphasized that, "Firefly is NOT a budget nor a low cost or a NO frills airline. We are a FULL SERVICE airline. Passengers need not have to incur any additional cost for beverage or snacks nor do they have to pay for baggage handling fees. Our offerings are of the same with any FULL SERVICE carrier - the international standard of 20kg baggage, assigned seating with complimentary light food and refreshment. What differentiates us from the other FULL SERVICE carriers is our pricing, we offer low fares that are value for money with FULL SERVICE carrier offerings."

Firefly's biggest target market in Singapore are the transit passengers on long haul travel, apart from the citizens of Singapore, expatriates who are working and living in Singapore, and Malaysians too. This route also strengthens Firefly's network focusing on commuters for business and leisure travelers. "Our advantage is the code share agreement that we already have with Malaysia Airlines. In line with our promotion of ONE destination FOUR countries, this direct route into Ipoh and our product of being a FULL SERVICE carrier, the state of Perak will experience exponential growth," added Leong.

Tan Sri Bashir Ahmad, Managing Director of Malaysia Airports Berhad said, "We will accord Firefly with the necessary assistance to ensure their services to Singapore achieve great success and hope Firefly will increase their frequencies on this route in due course."

In tandem with Firefly Holidays, there is now accessibility to exploit the huge array of untapped and hidden treasures of tourist destinations in Perak. There are ready made packages available with established resorts owned by the YTL Group both in Pangkor Island, the Pangkor Laut Resort and Cameron Highlands Resort. Passengers can also customise their own holiday package to suit their budget or activity as there are wide range of other well established hotels such as Strawberry Park Cameron Highlands, Pangkor Island Beach Resort, and Impiana Casuarina in the city.

Leong ended his speech by thanking the State Government of Perak for its strong support and encouragement. "It's a reality now" smiled Leong.

The international and Singapore media together with Singapore travel agents will be on a familiarisation trip to Pangkor Island, Cameron Highlands and Ipoh. This familiarisation trip, organised by Firefly is jointly hosted by Tourism Malaysia and the State Government of Perak, and the sponsors for this trip are the Strawberry Park Hotel; Pangkor Island Beach Resort; Impiana Casuarina Ipoh; and Parlo Tours.

Origin Destination Flight No Frequency (Days) Depart Arrive
1234567
Singapore (SIN) Ipoh (IPH) FY3546 1-3-5-7 14:50 16:10
Ipoh (IPH) Singapore (SIN) FY3547 1-3-5-7 16:45 18:05
*4 x weekly on Mon, Wed, Fri and Sun - Effective 12th July 09.

4th Daily flight from Subang to Singapore

Firefly also announced the commencement of its fourth daily flight from Subang to Singapore today - flight FY3511 which departs at 1.55pm. This fourth flight is to offer further convenience to passengers in terms of timing. Now commuters for both business and leisure will have the flexibility of time.

Origin Destination Flight No Frequency (Days) Depart Arrive
1234567
Subang (SZB) Singapore (SIN) FY3511 Daily 13:55 14:25
Singapore (SIN) Subang (SZB) FY3516 Daily 18:25 19:35
*Additional frequency, 4th Flight to SIN Effective 12th July 09.

Origin Destination Flight No Frequency (Days) Depart Arrive
1234567
Subang (SZB) Singapore (SIN) FY3501 Daily 07:50 09:05
Singapore (SIN) Subang (SZB) FY3502 Daily 09:20 10:30
Subang (SZB) Singapore (SIN) FY3505 Daily 10:35 11:45
Singapore (SIN) Subang (SZB) FY3506 Daily 12:05 13:15
Subang (SZB) Singapore (SIN) FY3525 Daily 21:05 22:15
Singapore (SIN) Subang (SZB) FY3526 Daily 22:35 23:45
*3 x Daily SZB to SIN vv Effective 1stJuly 09.

Firefly offers an introductory promotional all-inclusive one way fare from RM88. The fares are already available for booking for travel period from now till 24 October 2009. For booking details, please visit www.fireflyz.com.my.

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