Kuala Lumpur, 1 Sept 2010 - Firefly, Your Community Airline once again comes rolling in as a geared up participant at the KL MATTA Fair 2010 held at the Putra World Trade Centre (PWTC), starting September 3 to 5, 2010 with its Fly Long Haul promotions. The highest spenders of the day on package deals will win 2 return Malaysian Airlines tickets to Paris, Amsterdam and Johannesburg. Free return tickets to Hong Kong, Beijing and Shanghai for 2 are also up for grabs for the highest spenders via Firefly’s newly introduced mobile booking. These prizes are worth more than RM 200, 000.
Ms Angelina Fernandez, Head of Marketing & Communications said, “We are back again with our “Fly Long Haul”promotion which was a success in MATTA 2009 with 80% higher response then the previous year. Similarly, there will be plenty to look out for at this KL MATTA Fair and we are expecting the same if not an increase in the percentage of sales particularly on our domestic routes and holiday packages. We are targeting most of our purchasers to be our very own Malaysians who are planning their Raya balik kampong celebration and also for the year end holidays.
Every Firefly customer has an equal chance to win 2 return MAS tickets to Paris, Amsterdam, Johannesburg, Hong Kong, Beijing, and Shanghai all worth more than RM 200,000. Additionally, there are also complimentary hotel vouchers and Chronotech watches to be given away to the second and third highest spenders,” she added.
This time around, Firefly Holiday highlights the best out of KL MATTA Fair by offering attractive packages with both Malaysia Airlines and Firefly destinations.
Angelina added, “Firefly Holidays’ competitive packages are specially tailored for the community and are targeted towards affordability and value for money. It is equally important for Firefly to be a driver that opens travel opportunities for members of our community, be it for business or pleasure. In view of that, we have thrown in some complimentary value-adds such as free night stays, dinner, transfers or spa sessions.”
“Some of our best bargain packages are, a Free & Easy trip to Langkawi starting at only RM289, a fullboard tour package to Medan Lake Toba (3D/2N) starts from only RM399, whereas a free night stay upon purchase of one night at Koh Samui (3D/2N) starts from only RM569. For those FI fans, a trip to Singapore with a bay grandstand ticket awaits you for every purchase of our special packages starting at only RM709,” she added.
Flight & Hotel packages with Malaysia Airlines are also available from RM839 to Bandung, Bangkok, Bali, Hong Kong, Taiwan, Melbourne and Sydney. These packages are available online via Firefly Holiday's website at www.fireflyholiday.com.
There is also a special offer to promote domestic travel where one way tickets are priced at RM45 to the following destinations;
International one way ticket promotions include;
Travelling period for all these ticket promotions is between September 27 to March 26 next year.
One of the hot highlights of the KL MATTA Fair 2010 is the RM10 offering by Firefly Mobile to all destinations. This promotion is only available on site, and must be purchased via Firefly Mobile application. Firefly urges all its customers to quickly register as a Firefly Mobile user to entitle them to great deal. It is a convenient option to book flights anytime and anywhere via mobile phone. To enjoy this value added service, customers can register at www.fireflyz.com.my/mobile or visit us online at www.fireflyz.com.my.
To spice up the spirit of the event, purchasers will get a shot at the Firefly Trivia where participants are to identify destination routes of Firefly. A participant who successfully gets five out of sixteen destinations correct will walk away with an attractive goodie bag consisting Firefly merchandises and Burger King meal voucher. Judging from other renowned public engaging activities held by Firefly during the previous MATTA fairs, this one is sure to be a crowd puller.
To further sustain its stability in the tourism sector, Firefly will be increasing its present turboprop fleet with the purchase of three additional ATR72-500s, two of which will be delivered in December 2010 and the third in January 2011. Entry into service will be 1 month from delivery date. This brings Firefly’s total turboprop fleet size to 10. The additional aircraft will be used to strengthen Firefly’s current network footprint through increased frequency for high demand sectors and reinstatement of some Penang based routes.