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Firefly Wins Best Value Airline Award

Singapore, 4 Feb 2010 – Firefly, Your Community Airline, was today honoured with the Best Value Airline of the Year award in the Commercial Air Transportation Category at the prestigious 2010 Frost & Sullivan Asia Pacific Aerospace & Defense Awards ceremony held this afternoon at Changal Ballroom, Crowne Plaza Changi Airport, Singapore.

The yearly award was in recognition of companies and individuals that have excelled exceptionally well and have risen above and beyond par excellence in their performance across Asia Pacific.

Over the past several years, this event has come to be associated with many of the brightest stars of the industry.

“Firefly will only celebrate its third anniversary of operation in April. With the proliferation of so many players in the regional aviation scene, we are pleased to be recognized for our growth acceleration at such an early stage with an award by the Frost & Sullivan which has leveraged over 45 years of experience in partnering with Global 1,000 companies, emerging businesses and the investment community from more than 35 offices on six continents. Most of all, we believe this achievement is mainly due to the fact that we bring fun back into flying” said the elated Dato’ Eddy Leong Managing Director of Firefly at the award presentation luncheon.

“Firefly is thrilled to be the airline of choice as proven by this award. This recognition will spur us to greater heights to be recognized as one of the most customer-focused airlines in the world, offering a new flying experience to all our passengers," added Eddy again.

On July 1, Firefly had docked for the first time at Singapore Budget Terminal Changi at 9.05am on its maiden flight to the island with an initial frequency of three flights daily from Subang. The Singapore-Subang route had an additional frequency effective July 12 making it then four times daily. Firefly’s direct flights give Singaporeans the best alternative to travel to Malaysia. Firefly recently announced its fifth additional frequency into Subang from Singapore effective 28 March 2010.

Apart from the Singapore – Subang route, Firefly also has services from Singapore to Ipoh which started on 12 July 2009 at four times weekly and subsequently due to high demand is now a daily flight. Singapore – Kuala Terengganu route which started on 14 July 2009 is on a frequency of three times a week; and the Singapore – Kuantan route which started on 22 July 2009 is four times a week.

1
2
3
4
5
6
7
Origin
Destination
Flight No
Frequency (Days)
Depart
Arrive
Firefly Flight Schedule for 2010
Subang
Singapore
FY3501
Daily
7:55
9:05
Singapore
FY3505
Daily
9:20
10:30
Singapore
FY3511**
Daily
12:45
13:55
Singapore
FY3515
Daily
14:50
16:00
Singapore
FY3525
Daily
21:05
22:15
Singapore
Subang
FY3502
Daily
10:50
12:00
Subang
FY3506
Daily
13:00
14:10
Subang
FY3510**
Daily
16:40
17:50
Subang
FY3516
Daily
18:50
20:00
Subang
FY3526
Daily
22:35
23:45
Singapore
Ipoh
FY3546
1
2
3
4
5
6
7
14:50
16:10
Singapore
K. Terengganu
FY3556

2

4

6

17:10
18:30
Singapore
Kuantan
FY3572
1

3

5

7
16:50
17:50
Ipoh
Singapore
FY3547
1
2
3
4
5
6
7
16:45
18:05
K. Terengganu
Singapore
FY3557

2

4

6

15:25
16:45
Kuantan
Singapore
FY3573
1

3

5

7
15:30
16:30

**Effective 28 March 2010

Firefly also announced its Chinese New Year extra flights from Singapore to Ipoh in October last year which is now at 90 percent sold out.

Dates
Origin
Destination
Flight Number
Depart
Arrive
Singapore – Ipoh – Singapore CNY Extra Flights
Feb
9
Singapore (SIN)
Ipoh (IPH)
FY 6302
11:45
13:15
Ipoh (IPH)
Singapore (SIN)
FY 6301
13:40
15:10
Feb
11, 12, 13, 16, 17 & 21
Singapore (SIN)
Ipoh (IPH)
FY 6302
10:05
11:35
Ipoh (IPH)
Singapore (SIN)
FY 6301
12:00
13:30

Firefly started 2010 with a launch of a new and convenient option in flight booking via Firefly Mobile Booking. The new and convenient option to book flights anytime, anywhere via mobile phone is an additional channel apart from the current distribution methods in use which are through its website, Call Centre, Airport and City Ticket offices.

With only two weeks after its launching, Firefly Mobile Booking has already recorded encouraging sales.

To see the new application in action and to view Firefly’s booking on the mobile site check out: http://www.fireflyz.com.my/mobile.

Firefly also code-shares with MAS, and this arrangement allows Firefly’s passengers convenience to interline with all participating IATA airlines. Firefly Holiday, a subsidiary of Firefly, also markets inbound packages directly.

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