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Firefly Turns On Singapore - Kuantan Connection

Kuantan, 22 July 2009 - Pahang Mentri Besar Dato' Seri Adnan Yaacob together with its State Exco members and government officials welcomed Firefly's inaugural flight from Singapore into Sultan Ahmad Shah Airport Kuantan today with great enthusiasm. There was an air of grandeur about the ceremony with passengers being celebrated with traditional Orang Asli oil palm seed garlands; cultural dance; Silat Bunga - a traditional Malay self-defense; and Gendang Pahang - a traditional music of drums, all the showcase of Pahang's diverse culture and tradition.

Firefly flies four times weekly from Singapore to Kuantan, and its first flight FY3572 landed at 5.50pm, thus making Firefly the sole airline operator plying across the formidable Titiwangsa Mountain Range from Singapore to Kuantan, vice versa.

Dato' Seri Adnan was visibly pleased with this connection of Kuantan and Singapore initiated by Firefly as this would certainly help raise tourist arrivals since the open skies agreement has gone into force on 1 January 2009.

"According to Tourism Malaysia statistics, from the beginning of the year until end of May, there were about 4.9 million visitors to Malaysia and visitors from Singapore accounted for about half of them. The launch of today's new route will now put Pahang in the international tourism map opening doors not only to Singaporeans but also to foreigners. Pahang deserves to show off its tourism assets to the world as its offerings are very well balanced from the beaches to the highlands through natural forest. Firefly's flight from Singapore will be the platform in alleviating Pahang's tourism industry that will ultimately accelerate the state's economy despite the current economic downturn. We are investing heavily in the marketing of this route. We want to tap on the huge market of Singaporeans; expatriates working in Singapore; and transit passengers. Pahang's diverse nature offerings will now be easily accessible for everyone to enjoy. This connection will cut down many travelling hours via the conventional transportation and offer comfort with a new experience" said Eddie Leong, the Managing Director of Firefly, Your Community Airline.

The opening of this route reflects our commitment to grow and develop tourism in Malaysia to a different level. Our target market has always been travellers both for business and leisure. "Our code share agreement with Malaysia Airlines will open more doors to the rest of the world into Malaysia. This code share will play a significant role in increasing traffic into Malaysia thus our commitment in offering ONE destination FOUR countries. Another important factor that will contribute growth in the inbound international visitors is the FULL SERVICE offerings that Firefly practices. The standard international baggage allowance of 20kg, assigned seating and complimentary beverage and snacks are a very important feature in marketing our routes to the international market." added Leong.

Firefly began operating its flight into Kuantan from Subang since 29th March 2009 with a frequency of once a day. It's Singapore - Kuantan flight is the only international route in Pahang.

"Firefly is absolutely NOT a budget nor a low cost or a NO frills airline. Firefly is a FULL SERVICE airline. You DO NOT pay extra cost for beverage or snacks. Baggage handling fees is FREE. These are similar offerings extended by any FULL SERVICE carrier - the international standard of 20kg baggage; assigned seating with complimentary light food and refreshment. What distinguishes us from any other FULL SERVICE carrier is our pricing where we offer low fares that are of value for money with FULL SERVICE carrier offerings."

Firefly Holidays a fully owned subsidiary of Firefly has already been selling packages to Kuantan. "The most sellable packages are the family beach getaways and relax- wellness, spa in particular", highlighted Eddy Leong. "Club Med Cherating and Holiday Villa Beach Resort and Spa Cherating are also other well sought after holiday destinations amongst our passengers. Our focus now is to market the other eco-tourism spots in Pahang such as Taman Negara, tin mines, bird watching and the islands. Our partners for our all these packages includes the Swiss Garden Resort, Impiana Resort Cherating, Vistana Hotel Kuantan, The Legend Resort and many more renowned and established hotels in Pahang".

Leong also expressed his gratitude and appreciation to the state Government of Pahang for its unwavering support, participation and encouragement. Today's flight is a reality because of the support and cooperation that we have received from the State government.

The Singapore travel agents and Singapore/ international media will be on a familiarisation trip organised by Firefly and jointly hosted by Tourism Malaysia Pahang and the State Government of Pahang. The sponsors for this trip are the Holiday Villa Resort and Spa Cherating.

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Origin
Destination
Flight No
Frequency (Days)
Depart
Arrive
Kuantan (KUA)
Singapore(SIN)
FY3573
1
-
3
-
5
-
7
15:30
16:30
Singapore(SIN)
Kuantan (KUA)
FY3572
1
-
3
-
5
-
7
16:50
17:50

*4 x weekly on Mon, Wed, Fri and Sun - Effective 22 July 09

Firefly offers an introductory promotional all-inclusive one way fare from RM88. The fares are already available for booking for travel period from now till 24 October 2009. For booking details, please visit www.fireflyz.com.my

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