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Firefly Offers Singaporeans Best Alternative To Kuala Lumpur

Singapore, 3 July 2009 - Firefly (a wholly owned subsidiary of Malaysia Airlines) 2nd daily flight of the day departed SkyPark Subang Terminal at 10.35am with a full load of passengers that includes the public, Malaysian media, officials from Tourism Malaysia and Tourism Selangor, and, Singapore Tourism Board, Singapore Deputy High Commissioner to Malaysia and the Managing Director of Firefly, with its Senior management team to celebrate Firefly's flight into Singapore. Firefly's inaugural flight took off as planned on the 1st of July with 3 daily flights.

The celebration party was warmly welcomed by Mr Lee Seow Hiang, CEO of Civil Aviation Authority of Singapore and His Excellency Dato' Ahmad Anwar Adnan, deputy High Commissioner of Malaysia in Singapore. The guest of honour representing Malaysia's Tourism Minister Datuk Ng Yen Yen was Dato' Amirrudin, Acting Director General of Tourism Malaysia accompanied by Eddy Leong, Managing Director of Firefly and other officials from both Tourism Boards. The celebration took off in an upbeat mood as Firefly's entourage was dressed in a "mad hat" concept all ready to enjoy and party in Singapore.

This soon to be four times daily route is very much targeted at the business community while Firefly's other new routes which will begin in stages in July, will coax the leisure travelers to fly to some excellent destinations that is not serviced by any other airlines.

On July 1, Firefly had made its inaugural docking at Singapore Budget Terminal Changi at 9.05am. The Singapore-Subang route would have three flights daily effective July 1, and an additional frequency, making it then four times daily effective July 12.

"This direct flight will give Singaporeans the best alternative to travel to Malaysia. Our advantage is the location of the airport we operate from, Skypark Subang Terminal, the newly revitalized old airport near Kuala Lumpur that was used before the opening of KLIA and LCCT. As it is closer to the city, it is a quicker and more convenient trip into town."

Leong emphasized, Firefly's code share with MAS is also another added value that strengthens Firefly's position in the lucrative Malaysia-Singapore route. International travellers, be it business or leisure from all states in Malaysia will now have the convenience of point to point connection into Singapore.

"The response to all our Singapore routes has been very encouraging. We have very positively recruited many more Corporate travellers via our Corporate Travel Program in Malaysia and we look forward to fly more Singapore Corporate travellers into Malaysia too", said Leong.

Firefly now has 7 new routes into Singapore, the latest routes revealed were from Kota Bharu and Alor Setar that will begin in October. It's focus is to service routes that are NOT already well served by others.

The Malaysian media were taken for a familiarization tour of Singapore by Singapore Tourism Board, and they also joined the Firefly's "mad hat" party celebration, where free flights and hotel stays at all FY routes were up for grabs.

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Origin
Destination
Flight No
Frequency (Days)
Depart
Arrive
Subang
Singapore
FY3501
Daily
07:50
09:05
Singapore
FY3505
Daily
10:35
11:45
Singapore
FY3525
Daily
21:05
22:15
Singapore
FY3511*
Daily
13:15
14:25
Singapore
Subang
FY3502
Daily
09:20
10:30
Subang
FY3506
Daily
12:05
13:15
Subang
FY3526
Daily
22:35
23:45
Subang
FY3516
Daily
18:25
19:35

* Firefly's additional frequency, 4th Flight to and from SIN effective July 12

Firefly offers an introductory promotional all-inclusive one way fare at SGD 31 nett to any destination in Malaysia with no other additional hidden cost. Firefly's incredible value includes FREE baggage allowance of 20kg with NO charge on baggage handling fees and in-flight complimentary refreshment and snack. The fares are already available for booking for travel period from now till 24 October 2009. For booking details, please visit www.fireflyz.com.my


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