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Firefly Offers Great Deals At KL Matta Fair

5 September 2012

Subang - Firefly, once again comes rolling in as a geared up participant at the KL MATTA Fair 2012 held at Hall 3 of the Putra World Trade Centre (PWTC), starting September 7 to 9, 2012 with its renowned incredible deals on holiday packages and flight tickets.

Firefly's CEO, Ignatius Ong, said, "Following our success at the KL MATTA fair held earlier this year, we are very motivated to enhance our sales this time around, especially seeing that this event is perfectly subsequent to our recent network growth. Firefly will be offering plenty of attractive deals, activities and rewards at this KL MATTA Fair.

"With the additional new routes and destination, which commenced services most recently, we are expecting a significant increase in the percentage of sales particularly on our domestic routes and holiday packages. We are targeting most of our purchasers to be our very own Malaysians who are anticipating a relaxing break with family and friends, as well as organisations which are in search of a perfect corporate retreat.

"Firefly Holidays' competitive packages are specially tailored for the community and are targeted towards affordability and value for money. It is equally important for Firefly to be a driver that opens travel opportunities for members of our community, be it for business or pleasure," he added.

Some of the best bargain packages (flight and accommodation) are, a Free & Easy package to Firefly’s NEWEST destination, Hat Yai (3D/2N) starting at only RM389, a Free & Easy trip to Langkawi (3D/2N) starting at only RM359, a full board tour package to Medan (3D/2N) that starts from only RM559, and a package to Koh Samui (3D/2N) starting from only RM739. Exciting shopping vouchers also await customers purchasing any of the Johor or Singapore packages.

In conjunction with this year's MATTA Fair, Firefly will also offer online promotions on flight tickets starting from RM55 for domestic and regional routes. This is an all-in, one way fare with booking period from now to 09 Sep 2012, with the travel period from 25 Sep 2012 to 26 Oct 2013.

Every customer who purchases a Firefly holiday package will be entitled to a lucky draw and the opportunity to win attractive prizes, also partially sponsored by BHPetrol. Further to this, the overall highest spender will stand a chance to win two Firefly flight tickets, Firefly Holiday cash vouchers, and shopping vouchers. Firefly’s merchandises will also be up for grabs at the booth with discount up to 30 per cent.

This year Firefly will be adding on an entertainment element to their participation by collaborating with Tayangan Unggul, a local production house, which made Awan Dania the Movie based on a popular series broadcasted on Astro Ria channel. Herein, the main cast of the movie, which includes the popular Elly Mazlin, Jehan Miskin, Rusdi Ramli and Scha Al-Yahya, will be at Firefly’s booth to alternately meet and greet customers during the weekend. Firefly’s customers will also get opportunities to obtain Awan Dania merchandises and exclusive autographs of the main cast.

Customers are urged to swiftly look out for the MATTA FAIR promotions to enjoy the exclusive and limited offer, as seats are subject to availability. Purchases on the promotional holiday packages can be made only onsite Matta Fair at Firefly’s booth, whereas flight ticket offers can be purchased online Firefly’s website. For further information on Firefly’s routes and schedules, please visit www.fireflyz.com.my

Background on Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.

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