13 February 2012
Subang - Firefly, Your Community Airline, launched a “Just Pay This To Fly” campaign featuring RM19 seats, marking it as one of its ‘Big Sale’ this year. To celebrate its encouraging growth in the industry, Firefly has decided to reward the community with promotion fare as a token of appreciation for making Firefly its preferred airline.
From today to February 19, seats priced as low as RM19 all-in, one-way to its domestic destinations go on sale with an extensive travel period that starts from 19 March to 27 October 2012.
According to Firefly’s COO Short Haul Operations Malaysia Airlines/Firefly, Mr.Ignatius Ong, “This promotion campaign is intended for those planning a quick get-away from a hectic routine and those planning their school holidays in June and August. We believe this will be a perfect opportunity for local and foreign tourists alike to explore the wonderful attractions that Malaysia has to offer, especially the varied cultures, fascinating heritage, serene islands and of course various kinds of food!”
Fares priced at RM19 all-in, one-way are essentially zero fares with minimal admin fee of RM10 and airport tax of RM9, which is collected by the airport authorities.
Ong also took the opportunity to remind passengers: “Our passengers will enjoy premium service with a smile. We’re committed to offering value to our passengers which includes free 20kg of checked baggage allowance, complimentary refreshments and the convenience of flying from Subang, Kuala Lumpur’s city airport.”
The RM19 promotion includes popular holiday hotspots such as Penang, Langkawi, Kuala Terengganu, Johor Bahru, Kota Bharu, Kuantan and Alor Setar. The sale also includes local Firefly destinations from Penang International airport.
The RM19 all-in, one-way promotional fare can only be booked online. The response to the sale, which kicked off today, has been most encouraging, whereby more than 60% of this morning’s booking were in favour of this promotion.
Customers are urged to book early, as seats offered are subject to advance purchase and availability. For booking information on Firefly’s routes and schedules, visit www.fireflyz.com.my
Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.
Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.
Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.
Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.