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Firefly Expects Revenue Increase With Launch Of Online Travel Portal

KUALA LUMPUR, Feb 11 (Bernama) -- Community airline Firefly expects to grow its auxiliary income contribution to revenue by 15 to 20 per cent with the launch of its wholly-owned Firefly Holidays, the country's first online travel portal.

Currently, the portal's auxiliary income accounted for five to eight per cent of the parent company's revenue, Firefly Holidays' head Lau Yin May told reporters after the portal's official launch here on Thursday.

Lau said the portal, which previously offered packages only to Firefly destinations, had now been extended its coverage to include more than 100 Malaysia Airlines worldwide destinations.

"When we first started with Firefly destinations, we got an average of 300 bookings a day. With the expansion of offerings, we hope we can grow four to five times in terms of volume as well as our auxiliary income," she said.

Malaysia Airlines' senior general manager of sales and marketing, Datuk Bernard Francis, said the airline as a group, together with Firefly and MASWings, have synergised their marketing strategies through the portal to promote their products.

Through the portal, customers are given flexibility to customise and select their preferred flight timings, hotels and complement their holidays with optional transfers and tours.

-- BERNAMA

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