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Firefly Continues To Enhance Customer Experience

Firefly Launches Multi-Currency Pricing Feature

12 February 2014

Subang - Passengers travelling with Firefly can now enjoy a more hassle-free and user-friendly travel experience as Firefly recently implemented The Royal Bank of Scotland's (RBS) multi-currency pricing feature, called FXmicropayTM, on the airline's website.

This initiative is part of Firefly's continuous effort to further enhance customer experience. This innovative feature is aimed to simplify online purchases for customers as well as minimize the inconvenience commonly faced by tourists when purchasing flight tickets.

Firefly's Chief Executive Officer, Ignatius Ong explains, "Enhancing customer experience is extremely important to us. Whether our customers are 1,000 or 10,000 km away, multi-currency pricing with FXmicropayTM simplifies the process of purchasing tickets in the currency they are most comfortable with."

Ong further adds, "Points of separation between us and other airlines are we're always leading in innovation, committed to enhancing customer experience and prioritizing the safety of passengers. Last year we introduced our very own self check-in kiosk, offered customers the opportunity to sign up for the Travel Protection Programme, and also enable frequent flyers to earn and redeem Enrich miles. We have several other new initiatives lined up for 2014 and this we believe will provide customers a more seamless journey."

With FXmicropayTM, Firefly has made it possible for their customers to purchase tickets in 5 different currencies of their choice instantly. The currencies available include: Malaysian Ringgit (MYR), Singapore Dollar (SIN), British Pound (GBP), Australian Dollar (AUD) and US Dollar (USD).

FXmicropayTM is a multi-currency pricing service developed by RBS's e-commerce pricing solution, as well as RBS's cash management services. FXmicropayTM is able to handle up to 3,000 transactions per second, 24 hours a day. When sales are completed, FXmicropayTM converts the foreign currency received back to the domestic currency at the guaranteed rate.

Andrew Sill, Country Executive of RBS Berhad and Head of International Banking for Malaysia & Indonesia, commented, "RBS is delighted to partner with Firefly to offer an enhanced travel service to their customers. With consumers becoming more digitally empowered, cross-border e-commerce is expected to expand significantly over the next few years. RBS's FXmicropay solution, combined with our sophisticated cash management services, will help companies provide a personalized solution to their global customers."

Firefly offers its passengers the convenience of complimentary 20kg checked baggage allowance and in-flight refreshments, 30 minutes check-in buffer, web and self-check-in facilities, as well as the opportunity to accrue and redeem Enrich points– all essential conveniences for busy individuals travelling during peak periods.

For more information on products and services, customers may visit www.fireflyz.com.my.

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