EVERYDAY GREEN DAY
World Environment Day should be everyday. Or at least, that is what we believe here at Firefly. Global rise in temperature and unpredictable weather has become a constant reoccurrence in the world we live in today. Every little activity we do contributes to it. Public consciousness on the negative impacts of greenhouse gasses in the environment has generated a new form of civic responsibility among corporations big and small. The Kyoto protocol under the United Nations Framework Convention on Climate Change (UNFCCC) was formed to urge the communities of the world to take a more proactive stance. Countries that support the Kyoto protocol commits to reducing their carbon dioxide emissions and other greenhouse gases, or engage in emissions trading in the efforts of reducing their carbon footprint. This global effort is reaching greater heights as people around the world, including the aviation industry, is working towards a low carbon economy.
- Transport in general accounts for 23% of global greenhouse gas emissions.
- Studies show that the aviation industry is accountable for 2% of the total CO2 produced worldwide.
Granted, the aviation industry is not the biggest contributor in CO2 emissions but the real news is, the numbers are only going to go higher.
FIREFLY GREEN POLICY
Although the aviation industry contributes a small portion of the cake in carbon emission, the effect is borne by all. Undeniably, air travel has become a way of life for many around the world. Looking for other means of travel to replace air travel would bring us to a head on wall collision. So how does Firefly help?
Firefly stands together with the International Air Transport Association (IATA) in reducing carbon emissions in the environment by upholding our Carbon Policy. Our business model supports this initiative by MINIMIZING our carbon emission through:
- Burn less, save more
Firefly's core service is to fly secondary routes which have shorter flying distance. Our short haul flights mean less air time, which translates to less fuel burnt, and less carbon emission. And we also save on fuel!
- Use of smaller aircraft
Firefly will be the first to introduce the use of the ATR 72-500 in Malaysia for our domestic and regional flights. The aircraft is reputed to be one of the most economical and environmentally friendly aircraft in existence. Click here for more info.
- Day to day operations
Firefly's day to day operations of quick turnaround time and no frills service promotes our Carbon Policy. Our turnaround time of 15 to 20 minutes at every destination conserves not only time but also fuel. Our no frills service means lesser things carried on the aircraft. That means less weight when flying and so needs less fuel for burning.
Less is best: Think Globally, Act Locally
As part of our Support Green effort, we believe in adopting the practice of using the earth's resources in the most sustainable fashion in our working culture:
Firefly reduces wastage and goes paperless with the ticketless environment. This promotes a greener environment by using less paper and saving more trees.
Firefly flies to smaller non-city airports such as our base in Terminal 3, Subang, Kuantan and Koh Samui. Reusing existing airports is key as our operations are made to grow by using existing facilities and reducing wastage. We also adopt reusable manpower and resources that leads to less paperwork and work space.
Firefly aims to be fully rid of non-biodegradable materials in all aspects of our operations to promote recycling. We are working towards placing recycle bins to encourage our staff and passengers to be in the practice of recycling.
Firefly's new aircraft the ATR 72-500 is a product of combined technology that not only is fuel efficient, but also “noise friendly”. All ATR models are compliant with the standard noise regulations. We aim to emit as little noise as possible when flying to the neighborhood of our destinations.
THE ATR – BEAUTY IN BEING SMALL
The ATR is playing a major role in the growth of domestic and regional carriers. As a commercial air transport service operator, it is our duty to be acute with the choices we make while maintaining a balanced operations with regards to the environment. In line with the IATA fuel efficiency goal, Firefly supports improving fuel efficiency through technology by introducing the modern turbo propeller ATR 72-500 in Malaysia.
Firefly will be taking delivery of our first ATR 72-500 come August 2008. By year end, Firefly will be fully operated with five ATRs and another five in 2009.
Some hard core ATR facts:
- Regional aircraft such as the ATR operate at relatively low altitude, leaving the ozone layer unaffected and barely contributing to pollution of the upper atmosphere.
- Turboprops are highly efficient and operate at low altitudes, and ATR aircraft are fully compliant to ICAO Annex 16: Environment Protection requirements.
- ATR's short field capability, their optimum integration in air traffic flow, and their cumulative noise level margins to new potential regulations or airport restrictions make them welcome visitors at the smaller city airports and regional hubs with minimal environmental impact.
- ATR supports the Clean Development Mechanism of the Kyoto Protocol as it is an opportunity to contribute to the prosperity of developing countries through the transfer of cleaner and greener technologies.
* Facts are provided by Avions de Transport Regional (ATR). For further information visit http://www.atr.fr
CARBON OFFSET SCHEME
Carbon emissions are inevitable in the world we live in today. Activities like driving a car, use of air conditioning and open fire burning all contributes to the release of CO2 and other greenhouse gasses in the atmosphere. To counter this, countries and corporations are committing themselves to activities such as emission trading and carbon offsetting.
Emission trading is a national-level commitment in achieving emission-dissolving targets whereas carbon offsetting is practiced and achieved at a smaller scale through organizations and individuals.
A carbon offset is a financial instrument representing a reduction in greenhouse gas emissions. Carbon offsets are typically measured in tons of CO2-equivalents (or ‘CO2e'). This voluntary offset among individuals, companies, and organizations as well as investment in clean technologies, clean energy and reforestation projects around the world is increasing in use and is creating real impact in conserving the environment.
As an airline, we are doing our part to increase awareness and to contribute towards a greener environment in building a sustainable future in the aviation industry. Firefly is taking various practical measures to limit and offset our carbon emissions.
Firefly has joined hands with Malaysia Airlines and MASwings, by collaborating and enhancing a tool that invites you, our passengers, to voluntarily contribute your sum of carbon offsets every time you fly with us. Your contribution will be channeled to the Malaysia Airlines group fund that will see to a forestry project with Forest Research Institute of Malaysia (FRIM). The project will help fund selected United Nations sanctioned programs to protect the rainforests of Malaysia. Our very own Ministry of Natural Resources and Environment (NRE) plays the important role as trustee of this fund.
Support green and fly with Firefly.